호텔 종사원의 자아이미지 일치성이 직무만족과 고객지향성에 미치는 영향

Effects of the Self-Image Congruity of Hotel Employees on Job Satisfaction and Customer Orientation

The purpose of this work is to analyze the relations between self-image congruity, and job satisfaction and customer orientation, and thereby propose a plan to form individuals" positive attitude toward hotels and affect the diversification of management strategies. The examination results of the hypotheses in this work revealed, first, that, regarding the relations between the factors of self-image congruity-individual self-image congruity and social self-image congruity-and job satisfaction, individual self-image congruity and social self-image congruity positively affected job satisfaction, secondly that, regarding the effects of job satisfaction on customer orientation, job satisfaction positively affected customer orientation, and thirdly that, regarding the effects of self-image congruity factors on customer orientation, only individual self-image congruity positively affected customer orientation.

The purpose of this work is to analyze the relations between self-image congruity, and job satisfaction and customer orientation, and thereby propose a plan to form individuals" positive attitude toward hotels and affect the diversification of management strategies. The examination results of the hypotheses in this work revealed, first, that, regarding the relations between the factors of self-image congruity-individual self-image congruity and social self-image congruity-and job satisfaction, individual self-image congruity and social self-image congruity positively affected job satisfaction, secondly that, regarding the effects of job satisfaction on customer orientation, job satisfaction positively affected customer orientation, and thirdly that, regarding the effects of self-image congruity factors on customer orientation, only individual self-image congruity positively affected customer orientation.