The Effect of manager"s Communication Type on Organizational Culture and Innovative Behavior

The Effect of manager"s Communication Type on Organizational Culture and Innovative Behavior

This study confirmed the effect of manager"s communication type perceived by organizational members on innovative behavior and the mediating effect of organizational culture. In other words, the manager"s communication type was statistically positive for organizational members" innovation behavior (Hypothesis 1) and organizational culture (Hypothesis 2). Organizational culture improved innovative behavior of organizational members (Hypothesis 3). In addition, organizational culture played a mediating role between the manager"s communication type and organizational members" innovative behavior (Hypothesis 4). In other words, the importance of improving the innovative behavior of organizational members, which is a key factor for advancing organizational sustainability management, was confirmed. It was confirmed that the manager"s communication type and organizational culture act as a key factor for the advancement of innovative behavior. Therefore, executives and managers confirmed the importance of systematic managers" communication-type competency development and organizational culture revitalization plans and the necessity of implementing them in order to improve innovative behavior.

This study confirmed the effect of manager"s communication type perceived by organizational members on innovative behavior and the mediating effect of organizational culture. In other words, the manager"s communication type was statistically positive for organizational members" innovation behavior (Hypothesis 1) and organizational culture (Hypothesis 2). Organizational culture improved innovative behavior of organizational members (Hypothesis 3). In addition, organizational culture played a mediating role between the manager"s communication type and organizational members" innovative behavior (Hypothesis 4). In other words, the importance of improving the innovative behavior of organizational members, which is a key factor for advancing organizational sustainability management, was confirmed. It was confirmed that the manager"s communication type and organizational culture act as a key factor for the advancement of innovative behavior. Therefore, executives and managers confirmed the importance of systematic managers" communication-type competency development and organizational culture revitalization plans and the necessity of implementing them in order to improve innovative behavior.