This paper firstly explored mechanism of sport policy decision-making process through a case of a fire incident in the training camp of Cheonan primary school football team. Particular attention was paid to the role of media in the policy decision-making process. To do so, this study"s analysis was based upon a series of four stages with slight modifications, identified in Parson"s (1995) "The Media and Public Panic" and Cohen"s (1972) ‘Folk Devils and Moral Panics’ in relation to the role of media and policy response: 1) the occurrence of an incident; 2) media reporting; 3) change in public opinion; and 4) policy response. On this basis, it is concluded that this study supported Kim"s (2006) theoretical discussion that a social-critical function of media can change public opinion, which may result in changing national policies as it demonstrated that journalism"s critical coverage and function played an important role in bring about the change of public opinion which appeared to have put pressure on policy-makers (government officials) to do something.
This paper firstly explored mechanism of sport policy decision-making process through a case of a fire incident in the training camp of Cheonan primary school football team. Particular attention was paid to the role of media in the policy decision-making process. To do so, this study"s analysis was based upon a series of four stages with slight modifications, identified in Parson"s (1995) "The Media and Public Panic" and Cohen"s (1972) ‘Folk Devils and Moral Panics’ in relation to the role of media and policy response: 1) the occurrence of an incident; 2) media reporting; 3) change in public opinion; and 4) policy response. On this basis, it is concluded that this study supported Kim"s (2006) theoretical discussion that a social-critical function of media can change public opinion, which may result in changing national policies as it demonstrated that journalism"s critical coverage and function played an important role in bring about the change of public opinion which appeared to have put pressure on policy-makers (government officials) to do something.
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