Food labeling approaches are constantly changing. This research looks at how consumer behavior can be affected by different food labeling. As a focus on health issue arises and consumer" trends shift according to this change, the market has various labels that can lead the consumers to either informed decision making or an inappropriate choice for their diet. As a form of food labeling, nutrition label has the longest history. In this research different types of labeling are introduced, then the history and the basics of the nutrition label is explained in depth as the basis of communication in food labeling. Visual representatives of these food labels are additionally introduced, with emphasis on the front-of-package labeling. The way that information is visualized and the amount of information visualized is reviewed. With that as the basis, an alternative labeling system is presented. With the examples in other fields such as branding and marketing, the system of storytelling is proposed as a way of explaining the story and information behind the label and its meaning.
Food labeling approaches are constantly changing. This research looks at how consumer behavior can be affected by different food labeling. As a focus on health issue arises and consumer" trends shift according to this change, the market has various labels that can lead the consumers to either informed decision making or an inappropriate choice for their diet. As a form of food labeling, nutrition label has the longest history. In this research different types of labeling are introduced, then the history and the basics of the nutrition label is explained in depth as the basis of communication in food labeling. Visual representatives of these food labels are additionally introduced, with emphasis on the front-of-package labeling. The way that information is visualized and the amount of information visualized is reviewed. With that as the basis, an alternative labeling system is presented. With the examples in other fields such as branding and marketing, the system of storytelling is proposed as a way of explaining the story and information behind the label and its meaning.
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