미디어 산업의 구조적 변화에 관한 연구: SK의 수평적 사업다각화와 CJ의 탈 다각화 사례를 중심으로

A Study on the Structural Changes of Media Industry: Focused on Cases of SK’s Diversification and CJ’s De-diversification

The objective of this study is to examine the structural changes of the Korean broadcasting communication service industry by analyzing foreign and domestic cases of business diversification and also connecting the business diversification and de-diversification behaviors of the CJ Group and SK Telecom with the market condition. This study found that business diversification is not more superior to de-diversification and vice-versa. It means that both strategies have become the business trend that could work in a competitive or complementary manner. Unusually, in the pay-TV market of Korea, both strategies are expected to occur at the same time to derive mutual benefits.

The objective of this study is to examine the structural changes of the Korean broadcasting communication service industry by analyzing foreign and domestic cases of business diversification and also connecting the business diversification and de-diversification behaviors of the CJ Group and SK Telecom with the market condition. This study found that business diversification is not more superior to de-diversification and vice-versa. It means that both strategies have become the business trend that could work in a competitive or complementary manner. Unusually, in the pay-TV market of Korea, both strategies are expected to occur at the same time to derive mutual benefits.