Analysis of AI Fashion Platforms and Prospects

Analysis of AI Fashion Platforms and Prospects

The fashion industry, which leads to new designs and trends, is a future-oriented industry that must move faster than other industries and is sensitive to global trends. Accordingly, the introduction of AI technology is also progressing very quickly. In particular, the number of brands utilizing AI in various areas from the product development stage to marketing, customized recommendations, and various campaigns is gradually increasing. Therefore, in the fashion industry, AI-based design tools can be used flexibly depending on the user, so there is a need to systematically study how to utilize them. This study is very significant in that it analyzes the characteristics of a fashion industry platform that is integrated with AI technology and, through this, is used as basic data to suggest changes in the fashion industry and the capabilities that it must have in the future.