Building Social Capital in Online Knowledge-Sharing Communities: The Impact of Personality Traits and Value Co-Creation

Building Social Capital in Online Knowledge-Sharing Communities: The Impact of Personality Traits and Value Co-Creation

The rapid development of Information and Communication Technologies (ICTs) has transformed how people interact and encourage users to take on more active roles in online knowledge-sharing communities (OKSCs). While the influence of social capital on knowledge sharing is well-documented, its accumulation within OKSCs, particularly in relation to personality traits, remains underexplored. Few studies have examined the combined effects of personality traits and value co-creation on social capital accumulation, which is crucial for enhancing community engagement and knowledge flow. This study integrates the Big Five Personality Traits with Social Capital Theory, analyzing data from 433 members of CSDN, a leading Chinese developer community. The findings reveal that agreeableness, extraversion, and conscientiousness significantly enhance both participation and citizenship behaviors, ultimately fostering social capital accumulation. Moreover, value co-creation serves as a mediator between personality traits and the growth of social capital. These insights offer a deeper understanding of how personality traits drive engagement and knowledge sharing in OKSCs, providing both theoretical contributions and practical recommendations for nurturing social capital in these platforms.