Research on the Role of Background Music in Broadcasting

Research on the Role of Background Music in Broadcasting

Music plays a crucial role in expressing and inducing emotions. In broadcasting, background music is a vital element that shapes the atmosphere and narrative of programs, enriching viewer experiences. In this paper, we present the various roles of background music in broadcasting. We discuss its contributions to eliciting emotional responses, enhancing narratives, setting moods, establishing time and place, capturing viewer attention, and facilitating scene transitions. With specific examples from various genres, we show how such musical choices contribute to the overall success of programs. Furthermore, we present factors to consider in the selection and production of background music, aiming to help broadcasters utilize it more effectively. By enhancing the quality of broadcast content and providing deeper emotional impact to viewers, this exploration of strategic use and importance of musical selection in broadcasting underscores its cultural and societal impacts. We expect the multifaceted roles of background music in eliciting emotional and cognitive responses, reinforcing thematic content, and maximizing communication effectiveness in broadcasting.