Analysis of the Immersive Content Industry Using News Article Data

Analysis of the Immersive Content Industry Using News Article Data

In this paper, we understand immersive content through news data analysis based on immersive technology related to immersive content. News data were collected and analyzed using the Big Kinds database from January 1, 2023, to February 28, 2025. The primary keyword for analysis was "immersive content," and it included related terms such as "immersive media" and "immersive convergence." This research holds academic significance as it systematically visualizes industry trends and clarifies relationships between key terms in the immersive content industry through big data and network analysis methodologies. From a technological perspective, the frequent appearance of keywords such as VR, AR, Metavers, and AI suggests that technology convergence-based content development is a crucial driving force for the growth of immersive content. Future studies can utilize these findings as critical reference materials to predict technological advancements, explore potential areas of application, and develop strategic approaches. Through this, additional strategic insights for immersive content development can be provided.