Marketing Strategy through Analysis of Domestic Bakery Trend after COVID-19 Pandemic

Marketing Strategy through Analysis of Domestic Bakery Trend after COVID-19 Pandemic

This paper uses big data to analyze domestic bakery trends after COVID-19 and to derive a marketing strategy based on them. Due to the rapidly changing trend, the bakery market is also creating bakery trends in various ways. In a rapidly changing market, the bakery market needs to develop a marketing strategy that fits the trend. To analyze bakery trends, data from 2023 to 2025 were collected on Internet platforms using Textom. After grasping the data through the data collection results, Ucinet can be used to visualize it and a marketing strategy based on the analysis results can be derived. The study found that product planning emphasizing health, marketing strategies that combine premium brand positions and emotional consumption, consumption accessibility through multiple distribution strategies, and strengthening personalized communication through sns also suggested in deriving bakery trend marketing strategies. The results through this will provide implications for reading trends in the bakery market in the future and will be a way to develop other trends.