Exploring the Relationship between Leisure Motivation and Enduring Involvement : A Moderating Effect of Gender

Exploring the Relationship between Leisure Motivation and Enduring Involvement : A Moderating Effect of Gender

The purpose of this study is to explore the relationship between leisure motivation and enduring involvement. Based on the literature suggesting that motivation and involvement are best conceptualized as multidimensional, we developed a model in which all dimensions of motivation positively influence three facets of enduring involvement. Furthermore, it was hypothesized that respondents’ gender moderates the motivation-involvement relation. Data were collected from 860 visitors to Cleveland Metroparks. Using SPSS 18.0 and LISREL 8.70, we conducted exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and invariance testing to examine our model. The result of these analyses offered support for our model in that all dimensions of enduring involvement were significantly and positively affected by at least two facets of motivation. For the moderating effect of gender, variation in the strengths of the path coefficients was observed between male and female respondents. The findings of our study demonstrated the nature of motivation-involvement relation and moderating effect of gender on the relation.