Analysis of University Students’ Creativity According to University Level and Gender: Focusing on Business School

Chinese and Korean economy has combined with each other closely. Economic integration will certainly bring more changes. Analysis of the differences between students' creativity in China and Korea can help two countries to understand each other. This paper presents positive implications for the development of enterprises in both countries and facilitate the friendship of China and Korea.This paper conducts an analysis on the creativity of business school students in China and Korea based on university level and gender. Comparative study with university students ranking among the top 30% and the bottom 30% in China and Korea respectively is performed. ANOVA results show that there are differences among Chinese and Korean students at high and low levels of universities. Also, there are differences among Chinese and Korean male and female students. We find reasons for creativity differences in both countries according to university level and gender.