This study was conducted to assess the relationships between a persons expectation about the effects of alcohol and their drinking behavior. A questionaire inquiring the anticipated effects of alcohol was administered to 41 alcoholic male patients and 56 nonpatient male adults, including 45 subjects with drinking problems and 11 subjects with light drinkers. The questionaire showed that problem drinkers expected alcohol to enhance social pleasure more than did light drinkers and alcoholics. In the analysis of expectancy about alcohol’s tension reduction effects, alcoholics expected alcohol to reduce their tension more than did light drinkers and problem drinkers. These results suggest that anticipated reinforcement influence peoples drinking behavior, which then suggest that it may be more effective to explore personal expectancy of alcohol while assessing and treating alcohol related problems.
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