When the man is recognized through visuality they are come from the selective and abstract courses. However, there exists a general rule among the man's subjectivities. The masscommunication is realized for such generality. Generality results from the potential impulse and desire of human beings and it is socialistic because it is the association and a common denominator which is accumulated according to his experience. The visual design which is a premise for the social communicative function should be substantially corresponded with the perceptive generality and also it should be created suitable to common experience or association. So far as the communication plays its obvious role, both association and symbol are important since the communication itself is a social behavior. The association has a common feature of a certain reaction with a lot of people and it has a meaning as a language which is generalized in connection with the tradition. This thesis can be obtained following conclusions as a result of the investigation of correlations between symbol and colorful language as a morphology. 1. The general association plays a role of powerful and colorful language and so it realizes the formal image and changes into quite different meanings. 2. In case it is related with the experience concretely, it rather depends upon the abstract sensibility of colors. 3. If the form itself has a firm image, conceptually, the influence on the colorful language is decreased. 4. If the form makes a strong visuality by itself e.g. a sharp form the influence on the colorful language is decreased. 5. If the associable generality of the form itself is decreased, the colorful language functions strongly, and so it forms whole image. 6. "Red" is quite stimulated, powerful, high in the associable ratio, works a concrete association and realizes a comprehensive concept. In this regard, it was able to infer that "Red" is a color which has many experiences. 7. The low