Medical Tourism Contents Strategies Using VR/AR for the Chinese Patients Visiting Korea

Medical Tourism Contents Strategies Using VR/AR for the Chinese Patients Visiting Korea-With Emphasis on the Chinese Peoples Medical Tourism for Cosmetic Surgery-

This study was conducted to suggest the medical tourism contents strategies using VR·AR for the Chinese patients visiting Korea. If you develop medical tourism contents for cosmetic surgery with VR·AR based on the understanding of characteristics and traits of Chinese visitors, it would contribute to the development of medical tourism for cosmetic surgery. The Chinese people prefer Korea after Japan for medical tourism. This statistics is for all medical departments, but Korea is No. 1 for cosmetic surgery. They visit Korea for cosmetic surgery not just because of the Korean Wave and the geographical proximity, but also because of their trust in Korea s advanced technology in cosmetic surgery. The Chinese people tend to be doubtful, so they choose to visit Korea for medical tourism only when they are referred by trustworthy acquaintances with experience. The existing 2D images could not provide fully reliable consultation before the surgery, whereas the 3D images using the VR·AR technology would reassure the patients who are anxious about the surgery and provide accurate before and after images for the patients to make decisions fully informed. Therefore, this study classified the solution strategies based on the VR·AR technology into nine types: 3D images considering the characteristics of medical tourists from China for cosmetic surgery, their selection factors, anxiety relief, trustworthiness of clinics, trust with physicians, saving consultation time, urban strategies, reassurance, judgment and decision.