기업경쟁력 강화를 위한 KS인증 브랜드 제고에 대한 연구

A Study on the Improvement of Brand Power of KS to Enhance Competitive Advantage of a Firm

KS certificate scheme is the system of certifying that a firm has established a production system to satisfy the relevant Korea industrial standards. While consumers expect products and services satisfying global standards, current KS certificate scheme is regarded as not satisfying those demands of society since the KS scheme lacks to respond appropriately to the changes in market demands and to expand area of the scheme to the new technology products and the key industries such as automobile and shipbuilding. This study explores various approaches to improve the brand power of KS certificate scheme. Internal factors of the KS scheme such as operation, product range, management of auditors, factory inspection system, relationship with other schemes are examined to improve the brand power as well as new ways of managing KS certificate scheme.