소비자의 안전의식 및 행동과 기업 및 기업규제에 대한 인식이 공산품품질인증에 대한 만족에 미치는 영향분석

Analysis of Influence on Consumer’s Safety Consciousness and Behavior, Awareness of Company and Its Regulation to Consumer Satisfaction of Industrial Products Quality Certification

본 연구에서는 소비자의 안전의식․행동과 기업과 기업규제에 대한 소비자인식이 공산품품질인증에 대한 소비자만족에 미치는 영향을 조사, 분석하였다. 안전의식․행동 특성은 독립변수로, 기업과 기업규제에 대한 소비자인식은 매개변수로, 공산품품질인증에 대한 소비자만족은 종속변수로 설정하였다. 본 연구의 결과를 정리․종합하면 다음과 같다. 소비자의 안전의식․행동 특성 그리고 기업과 기업규제에 대한 소비자인식 즉, 안전불안감, 소비자 안전책임의식, 안전제품 추구행동이 공산품품질인증에 대한 만족도에 미치는 영향을 공변량구조분석을 실시하였고 그 결과를 살펴보면 먼저, 소비자안전책임의식은 기업규제에 대한 소비자인식에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 한편, 소비자의 안전불안감은 기업에 대한 소비자의 인식에 부적 영향을 미치며, 소비자안전에 대한 책임의식은 기업에 대한 소비자의 인식에 유의한 정적 영향을 미치고 있었다. 소비자의 안전제품 추구행동은 기업에 대한 소비자인식에 부적 영향을 미치는 것으로 나타났다.

In this study, it investigated and analyzed consumer’s safety consciousness and behavior, awareness of company and its regulation to consumer satisfaction of industrial products quality certification. Concretely a close look at this study, first, it investigated the differences of survey target’s safety consciousness․behavior and characteristics, awareness of company and its regulation, consumer satisfaction of industrial products quality certification by sociodemographic feature. Second, the data is set by safety consciousness․behavior and characteristics to independent variable, company and its regulation to parameter, consumer satisfaction of industrial products quality certification to dependent variable. The results are below. First, the results of differences between consumer satisfaction of awareness of company and its regulation, consumer fraud awareness of company, industrial products quality certification are like this. consumer awareness of company regulation showed high to the variables of age 50s, and married consumers. In case of consumer fraud awareness of company, there was no differences were shown by socio-demographic feature. In the other hand, consumer satisfaction of industrial products quality certification showed high to male consumers and consumer of age 50s. Second, by looking at the result of covariance structure analysis about safety consciousness and behavior characteristics and company and its regulation such as anxiety about the safety, responsibility consciousness of safety, safety product seeking behavior, first, responsibility consciousness of safety statistically had positive effects to awareness of company and its regulation. By the other hand, anxiety about the safety effected positively to consumer fraud awareness of company, and responsibility consciousness of safety effected negatively to consumer fraud awareness of company. Safety product seeking behavior effected positively to consumer fraud awareness of company.