The purpose of this study is to give the basic resources needed for the program development of marketing education which aim at helping the white-collar jobless get a new job or be an entrepreneur. To get a job again or to be an entrepreneur, a jobless who was a white-collar has to have at least a professional job skill. Marketing skills will be useful for the jobless to go back to a new job through re-training. One of the alternatives that the white-collar jobless can take is they shift their career to marketing job or to be self-employment. The education and training for marketing skills development will be not only able to make the white-collar jobless get a new job easily, but also helpful means to set and run their own business.