체험형 전시연출기법을 활용한 박물관의 신(新)한류 콘텐츠 개발 사례연구 - 국립민속박물관 ‘한국문화상자’ 중심으로

A study on the New Hallyu Content Development of the Museum Using experience-based exhibition technique - Focused on the “Korean Culture Box” at the National Folk Museum of Korea

K-POP 파급효과로 한복, 한식 등 한국문화 호감도가 상승하고 있다. 직접적인 한국문화체험을 원하는 사람을 위한 한국문화 정기구독서비스가 생겨나는 등 이전과는 다른 한류의 모습을 보이고 있다. 이러한 흐름 속 대표적인 문화기관인 박물관차원에서의 신한류에 대한 고찰이 필요한 시점이다. 본 연구에서는 체험형 전시연출기법을 활용한 국립민속박물관의 한국문화상자 사례를 통해 신한류콘텐츠 개발과정 및 활용사례를 고찰해보고자 한다. 한국문화상자는 조작식, 인터렉티브, 참여형, 시연형, 놀이형의 체험전시 연출방법을 적용하여, 신한류콘텐츠로 해당 국가의 주요 행사 및 교육에서 활용되었다. 따라서 한국문화상자는 신한류콘텐츠로 지속가능한 한류문화를 창출하고 있다.

Owing to the ripple effects of K-pop, likability toward Korean culture (i.e., traditional Korean costume and Korean food) is increasing. Hallyu is undergoing major transformations including the advent of regular subscription service to Korean culture for those who want to experience it. Now is the time to look into new Hallyu from museum level, which is a leading cultural institute in the new Korean wave. This study aimed to examine the development process and examples of using new Hallyu contents through the Korean Culture Box of the National Folk Museum of Korea by using experience-based exhibition technique. The Korean Culture Box - a new Korean wave contents developed by applying adjustable, interactive, participation-based, demonstration-based, and play-based experience-based exhibition technique - has created new Korean wave culture after being used at major events such as local community events and the Asian Games. Also, it was used in ‘Understanding Korean Culture’ course of the King Sejong Institute of the Korean Cultural Center overseas, which is the base of Hallyu. Therefore, the Korean Culture Box - new Korean wave contents introducing Korean culture abroad - is planning to maximize its availability by applying experience-based exhibition technique and providing services in other languages.