농산물 전자경매제도의 활성화 방안과 상인교육에 관한 연구

A study on the Strategies for the Development of Electronic Auction System and Merchant Education in Agricultural Wholesale Market

The purpose of study were to search for the attitudes and cognitions of auctioneers on the present situations of agricultural commodity market, to analyze the problems and obstructions of electronics auction system and to get come implications for the development of auction system in the agricultural commodity market. The study was administered though literature review and social survey. The data were gathered from 76 auctioneers in 13 agricultural commodity markets. Mailing survey was adopted to get the data. The major results of the study were as follows; 1. Most of the auctioneers replied that unfair and obscure trade was one of the important factors in the agricultural commodity public sale. And they agreed that electronic auction would guarantee the fair agricultural commercial transaction. 2. However, most of the respondents replied that electronic auction would require longer time than the traditional auction. And that will be an obstacle to promote the electronic auction of agricultural commodities. 3. Auctioneers replied that enlargement of transaction amounts would be a methods for efficient trade. 4. Computer education for electronic public sale was operated by personnel in corporation of agricultural commodity market ant outer agencies. 5. Most of the respondents showed lower satisfaction degree on the computer education for electronic public sale, And they needed more efficient educational program through sufficient financial support by government