청소년 소비문화에 관한 조사연구

Empirical Study on Youth Consumer Culture

The purpose of this study is to offer basic information to solve the problem related to the adolescent and for the development of a consumer education program by examining adolescent consumer. Ultimately, the aim of the study is to improve the understanding of adolescent consumers and provide basic materials of consumers education for enhancing the proper sense of consumer values, and building the sound consumer culture in school. To reach the purpose of this study, I collected the questionnaires from 150 middle school students and 150 high school students in Pusan city. I analyzed 300 questionnaires and gathered the statistics by using SPSS 10.0 for Window Package. Considering the consumer culture, the youth does not lead our future as a consumer but also continue the living of consumption as an adult through the layer of deep consumption and consumer culture in a new consumer style. The mass media for the form of consumer economy and the existing generation's unreasonable and the unsound pattern of consumption which are reappeared, is required the effort for youth's sound form of consumer culture. The living of consumption and the habit on the living of consumption is very important. And the peer groups consumer culture can be easily formed especially in the educational environment under which adolescents should spend a lot of time in preparing for college entrance exams. So we should understand the desire of adolescents, the influence of mass media, and the culture of peer groups when we provide the consumer education to students. We should also give the consumer education with the understanding of the various meaning of consumption in the change world. It is needed the educational program of consumption in which youths have strong and steady position of consumer get their right as a consumer and at the same time, accomplish their reasonable right, and also needed the polish of the education of consumption for the youth which is led to form the culture of consumption with a right knowledge of consumer and the act of consumption including youth's sublation of impulsive purchase and the mimic consumption.