국가론적 시각에서 중국의 플랫폼, 소비자 및 국가의 관계 연구 - 빅데이터 고객차별(殺熟)을 사례로

Since the late 2010s, the platform seems to have begun to take a policy of the big data customer discrimination as one of its profit maximization strategies. Eventually, in 2018, when the big data customer discrimination began to be perceived as a problem by consumers, the state began to take regulatory policies against it. In particular, as the country shifted to high-intensity regulations on platforms in October 2020, the big data customer discrimination in platform algorithms became more controversial on platforms. In other words, regulations on national platforms have not only shown the form of high-intensity regulations on bilateral and financial risks since October 2020, but also strengthened regulations on the big data customer discrimination. This refers to the asymmetry of information between the platform and the consumer. Therefore, consumers raise issues with the big data customer discrimination, but platforms often turn it into legal pricing policies or other factors, which often fail to develop into a subject of regulation.