중국인 안경 착용자의 가치 분석

Analysis of the value of chinese glasses wearers

Background: This study gained a better strategic direction by mastering the usage of Chinese eyeglass wearers and understanding the needs of the Chinese market. Methods: Chinese eyeglass wearers (19+ years old). Data were collected from 1093(520 men and 573 women). Statistics were performed using the SPSS 21.0 program, and Cross-tabulation analysis was used to analyze differences in important factors when purchasing eyeglasses frames, eyeglasses lenses, and differences in pricing systems. Variables that were not used were statistically analyzed using frequency analysis technique. Results: Both the first and second factors that are important when buying eyeglass frames showed differences in marital status and age group. Design and brand are successively valued by consumers, price and sense of use are also important factors to consider when purchasing eyeglass. As for the pricing system, more people favored the total price pricing system than the pricing system with a separate fee for technology. Conclusion: China consumers have different purchasing preferences for eyewear products depending on their age, gender, occupation, income, and marital status. The price system of eyeglasses and the purchase price of eyeglasses also vary, so when entering the Chinese eyeglasses market in the future, it is important to fully understand and analyze the current situation of the market and develop a better strategy.