미용업의 지각된 가치와 서비스 품질이 만족도에 미치는 영향

Study on the Necessity of Legislation to Ensure the Safety of Semi-Permanent Makeup

The purpose of this study is to investigate the effect of perceived value and service quality of the beauty industry on satisfaction. For empirical research, the questions were composed by referring to previous papers, and the questionnaire was filled out in a self-written method and conducted a survey. From November 1 to November 10, 2024, 50 copies of a preliminary survey were conducted on the general public, and vocabulary and unclear questions were corrected and supplemented. For the empirical survey according to the purpose of this study, a self-written questionnaire was conducted on beauticians in Seoul and Gyeonggi areas. From November 1, 2024 to November 10, 2024, 55 copies of the preliminary survey were conducted on the general public, and the areas where the vocabulary and questions of the questions were unclear were corrected and supplemented. This survey distributed a total of 400 copies of the questionnaire from December 5, 2024 to December 31, 2024, and 350 copies were collected, excluding 33 copies with unfaithful responses, and 317 copies were used as the final analysis data. The collected data were SPSS 24.0 and frequency analysis, factor analysis, reliability analysis, and regression analysis were conducted. The purpose of this study is to seek improvements in perceived values and service quality as a way for positive changes in satisfaction by verifying the effects of perceived values and service quality on satisfaction. As a result of this study, first, many of the survey subjects were unmarried people aged 50 or older who attended/graduated from university, and most of them were found to have monthly income of more than 2 million won to less than 3 million won. Second, as a result of examining the dimensions of perceived value, service quality, and satisfaction, perceived value was found to be a factor of usefulness and ease, service quality was derived as a factor of reactivity and informativity, and satisfaction was derived as a factor of satisfaction and visit intention. It was confirmed that the relationship between factors has an effect on each. In future studies, it is expected that the influence relationship that appears in the age group of 20s will be derived in-depth and objective and clearer results suitable for reality will be derived.