성별 및 연령 별 두피문신에 대한 인식이 시술 선택에 미치는 영향

Effect of perception of scalp tattoos by gender and age on treatment selection

Scalp micropigmentation (SMP) has recently gained attention as a solution for individuals struggling with hair loss and related appearance concerns. The procedure is relatively simple and allows for an immediate return to daily life, making it an increasingly popular choice among those experiencing hair loss. However, distorted perceptions and social prejudices surrounding SMP can act as psychological barriers for potential recipients. These perceptions may vary depending on gender and age. This study aims to analyze differences in perceptions of SMP according to gender and age, identify both positive and negative perception factors, and verify the mediating effect of “perceived necessity” on the choice to undergo the procedure. A survey was conducted from March 17 to April 10, 2025, targeting a total of 340 individuals, including members of the general public and beauty industry professionals.This study aims to analyze differences in perceptions of SMP according to gender and age, identify both positive and negative perception factors, and verify the mediating effect of “perceived necessity” on the choice to undergo the procedure. A survey was conducted from March 17 to April 10, 2025, targeting a total of 340 individuals, including members of the general public and beauty industry professionals.

First, 83.5% of all respondents were aware of SMP, and 72.6% perceived it as effective in concealing hair loss. Second, overall perceptions of SMP were generally positive; however, some respondents pointed out negative aspects such as color spreading, unnatural design, and hygiene issues. Third, perception of SMP had a significant impact on the decision to undergo the procedure, and notably, “perceived necessity” was found to play a mediating role in this process. This study suggests that providing accurate information and promoting positive perceptions of SMP can contribute to greater social acceptance and popularization of the procedure. The findings may serve as foundational data for future policy development and awareness improvement efforts.