감성 포스트 시네마 －스펙타클로서의 영상－

Affective Post Cinema－Moving Image as the Spectacle－

This research is focused on how affective post cinema has been appeared in technology of digital. This circumstance is linked with industrised mass culture. Big screen and media façade is defined in this research is being-digital media itself: it has messages to convey to audience. It is distinguished from the device that when art is represented by a tool. Digital media underlines affectiveness and visual spectacle instead of narrative. Mutated screen caused the different form of watching, and also it values more on affectiveness. This phenomenon is a result of embodiment. The experience is totally different from when the spectator watches a narrative driven moving image. Academia of today in this kind of subject is mostly about being media façade as public design, urban experience, and LED mapping projection of technical issue. As stated above, I consider digital media being as a medium which will link with culture of moving images. According to this subject, I regard ScreenX platform as suitable example and will analyse the status of affective post cinema: It has three special concepts- expand, express, and experience which help controlling the mind and body of audience.