1910년~1945년「매일신보」의 영화광고로 살펴 본 당시의 영화적 시대상에 대한 연구

A Study of the Phases of the Times of Film Shown on Film Advertisements in the 1910~1945 Maeilshinbo

The previous studies on the Korean film history were focused on the initial period and the birth of the Korean films. Accordingly accumulated research data and analysis thereof were insufficient to understand the general trend. The Japanese occupation in particular was the period of the early Korean film history. Accordingly the aim of this study was to examine the changes and development of the newly released films in Korea during the Japanese occupation, by understanding the comprehensive landscape of the early Korean film history. In other words the aim of this study was to examine the characteristics of the newly released films and advertisements therefore in Korea under the Japanese occupation between 1910 and 1945. The characteristics of the released films according to the analysis were as follows. Around the end of the World War I in 1918, foreign films were introduced and released in Korea. Here, the American films were the majority. Although small in numbers, films from the various countries were also released in Korea from the late 1930s. Regarding the Korean films, they appeared in increasing numbers in the advertisements between 1920 and 1926, and the highest numbers of the Korean films appeared in the advertisements up until 1930. Regarding the genre of films described in advertisements, most of the films were described as a mixed genre. Accordingly it was difficult to identify the characteristics of the genre of films, however it was found that the most prevalent genre was action films followed by comedy. The number of screened tragedy and drama was relatively low compared to those of action and comedy. Regarding the length of films, since 1920s more than half of the screened films were more than 5 rolls(gwon). As the film technology advanced, the length of a film became longer due to the complication of the story. With the arrival of the sound film in particular, the length of a film became longer. However it is noteworthy that since 1940s the length of the screened films shortened. As a result of the analysis on the above characteristics, the following factors were found to be relevant. First, the World War I and II, and the political situation of Japan were relevant factors. The 2 World Wars were an exceptional factor influencing not only the film industry in Korea but also all countries that produced and distributed films. Next, a few points should be made regarding the significance and limitations of this study. Finally the limitation of this study was that a comparison analysis could not be made with the advertisements for films in other contemporary daily newspapers. If such comparison analysis was made, a more definite result than the current one could have been obtained. However, it is virtually impossible to conduct such comparison analysis at this point. Accordingly many scholars interested in this subject should cooperate to improve the research environment.