투명LED필름을 활용한 미디어파사드 연구

A Study on Media Facade Using Transparent LED film

Transparent displays using transparent LED films can express indoor and outdoor advertisements, information, art, and videos by modularizing LED on transparent electrode films. In other words, it can be said that it is a next-generation futuristic display that can be applied to curved three-dimensional sculptures by breaking away from the spatial limitations of existing media facades. The current media facade refers to a form of content implementation that displays images such as images on the outer wall of a building. These media facades are largely divided into two types. One is to install LED on the inner and outer walls of the building to operate the screen, and the other is to project the walls of the building as a screen using a projector. The method of installing LED and operating the walls of the building as media facades is fixed and installed to suit the characteristics of the outer wall of the building. It is also a digital signage because it not only visually beautifully embodies urban buildings, but also is used as a medium to convey information. The media facade market, which is currently in use, is produced with LED lighting, electronic boards, and projects that have limitations in flat, spatial, and physical places, but transparent displays using transparent LED films have the advantage of being effectively implemented in connection with flat surfaces as well as curved surfaces, circulars, and sculptures as a new video media. Therefore, extensive research and application of transparent displays using transparent LED films are expected to contribute to the expansion of the existing media image market and the expansion of new cultural content platforms.