2D 버추얼 유튜버 적용사례와 제작연구-2D 버추얼 유튜버를 중심으로-

2D Virtual YouTuber Application Case and Production Study-Focusing on 2D virtual Youtubers

Virtual YouTubers are no different from ordinary YouTubers of one-person media who host games, communicate with viewers in real time, sing, dance, and broadcast live. Virtual YouTubers are a new content that is similar to characters in animations with stories and fixed movements, but seems active and interactive through real people moving behind the characters. In order to recruit famous influencers and celebrities, there are many interesting aspects or considerations. However, if you use virtual characters, you can not only greatly reduce production costs, but also be free from negative images (school violence, drinking, etc.), and above all, you can use them without restrictions on schedules. In addition, it is surprising that among the real-time live broadcasts on YouTube around the world in 2021, the first to ninth places are 2D-produced virtual YouTubers. For this reason, virtual YouTubers are actively used for publicity not only by individuals but also by companies. With the development of SNS, there are more opportunities for anyone to easily promote themselves, allowing them to produce media in their own way using various platforms. Virtual YouTubers are attractive in that they are members of the popular society but can escape the group’s restraint by not revealing the face of the actual person and ensuring anonymity. If an individual can produce a virtual character, the service is expected to be developed in more diverse forms in the future due to the advantage of being able to communicate with the public through characters that can replace them based on anonymity.