스마트시니어의 가상현실 실감콘텐츠 사용자 경험과 수용의도에 관한 연구: 확장된 기술수용모델을 중심으로

A Study on Smart Senior's Virtual Reality-based Realistic Content User Experience and Acceptance Intention: Focusing on the Extended Technology Acceptance Model

This study examined the user experience and acceptance intention of virtual reality immersive contents targeting 185 smart seniors. The main results are presented as follows. First of all, as a result of examining the effect of virtual reality immersive content user experience on technology acceptance belief, presence had a positive effect on immersion, perceived ease of use, and perceived usefulness, interactivity had a positive effect on perceived usefulness, and immersion had a positive perceived ease of use. As a result of examining the effect of user experience on acceptance intention, it was found that on ly interactivity, excluding presence, immersion, and cybersickness, had a positive effect on acceptance intention. Finally, as a result of examining the effect of technology acceptance belief on acceptance intention, perceived ease of use had a positive effect on perceived usefulness, and both perceived ease of use and perceived usefulness had a positive effect on acceptance intention. In order to increase the acceptance intention of virtual reality content, it is necessary to clearly recognize that virtual reality content is easy to perceived ease of use and perceived usefulness. A strategy should be prepared to organize and effectively promote it.