팬덤의 우상숭배 연구

A Study on the Idolatry of Fandom

With the advent of the era of cultural capitalism, digital technology network-based social media has not only changed our daily lives, but also formed a fandom culture of idolatry. The social media represented by digital technology and capital operation has changed the public culture production and communicational means, Especially in the concept of the whole public culture consumption. The socio-cultural phenomena of idolatry which brought about by the combined effects of Needs, Social Identity, and Interaction Ritual. Now days people are living in the society where there are ubiquitous social media and multi-cultures. The idolatry stem from capital controls and liberal media public, Public is hardly to escape from these influences. Fan culture prosperity, Fan club will along with its growing team spirit and professional awareness. In this regard, the researcher hopes to explore the future value of fandom culture by analyzes the psychological mechanism of fans and idolatry phenomena of the new media era.