중국 리얼리티 프로그램의 발전에 관한 연구-한국의 <런닝맨>과 중국의 <달려라 형제>를 중심으로 -

A Study on the Development of Reality Show in China-Focused on <Running man> in Korea and China’s <running man> -

In recent years, with the development of Chinese variety shows, a variety of reality shows came into being, among which, <The Voice of China> and <Dad, Where Are We Going> of Zhejiang Satellite TV are well received by the audience. The success of those programs lies in the introduction of overseas programs’ copyrights. Besides, in 2014, Zhejiang Satellite TV broadcasted an outdoor reality show <Running Man>, which has been popular so far. In this thesis, a comparison between Chinese <Running Man> and its copyright prototype <Running Man> in South Korea is carried out to explore reasons for its success. By analyzing Chinese <Running Man> and South Korean <Running Man>, the development, introduction, learning and innovation of Chinese reality shows are expounded. And through a comparative study of the original version and the Chinese version, successful directions for reality shows are dissected, and localization strategies and improvement plans for reality shows that introduce overseas copyright are proposed.