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학술저널

中国儿童图书的现状及特性

A Study on the Situation and Characteristics of Childer’s Books in China

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由于中国的基本国情影响和政府的相关措施出台,建设社会主义文化强国和二胎政策的开放,少儿出版物的需求也日益增长,本研究以中国少儿图书市场近10年的发展趋势为中心,旨在研究中国少儿图书的现状和特征。从中国少儿图书现状来看,本研究结果具体如下:第一,儿童图书出版领域在中国出版物市场占有很大比例,并在社会变革中发挥着重要作用; 第二,少儿图书出版不仅是中国图书出版版块中最主要的驱动力,而且少儿图书出版业未来发展前景无可限量;第三,但随着越来越多的出版社加入、少儿图书的竞争越发激烈,同时也存在很多问题(如海外版权引进过多、内容同质化严重、畅销书种类单一等)这些也给未来少儿图书出版业的发展提出了更高的要求,最重要的是,要以读者为中心制定开发图书内容,并且制定相关市场政策。此外,在全球化时代,更要制定中国少儿出版开拓海外市场的战略,使少儿图书持续为中国图书市场做出更大的贡献。

It is based on the basic nation conditions of China and related policy. Building a culturally strong country and opening of the second child policy, The demand for Children’s publications are ever increasing. This study focuses on the development trend of China's children's book market in the past 10 years, aiming to study the status and characteristics of Chinese children's books. From the current situation of Chinese children's books, the results of this study are as follows: First, the children's book publishing field accounts for a large proportion of the Chinese publication market and also plays an important role in social change. Second, children's book publishing is not only a key driver in Chinese book publishing section.,but also the most important children's book publishing industry will have a strong prospects for future growth; third, but as more and more publishers joined, the competition for children's books becomes more intense, and there are also many problems (Such as the excessive introduction of overseas copyrights, the serious homogenization of content, and the single-selling books, etc.) these also put forward higher requirements for the development of the future children's book publishing industry. The most important thing is to develop readers-centered content. And develop relevant market policies. In addition, in the age of globalization, it is necessary to formulate a strategy for Chinese children's publishing to explore overseas markets, so that children's books will continue to make greater contributions to the Chinese book market.

1. 绪论

2. 中国图书市场现状

3. 中国少儿图书市场

4. 中国少儿图书未来发展趋势

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